Dentsu renews commitment to end malaria by 2030

Roxanne Boyes, Director of Strategy and Regional Head of Sustainability for dentsu Africa, at the Kigali Summit on Malaria and Neglected Tropical Diseases in Rwanda

In partnership with these groups and sectors, dentsu is committed to purposeful progress by creating more change through the power of communications. Highlighting dentsu’s commitment, Roxanne Boyes, director of strategy and regional head of sustainability for dentsu Africa, recently took the stage at the Kigali summit on malaria and neglected tropical diseases in Rwanda, alongside actors for change to launch the Draw the Line Against Malaria campaign calling on world leaders to take action.

Dentsu renews commitment to end malaria by 2030

Boyes commented: “As one of the largest communications agencies in the world, we are focusing on a number of SDGs, with health/Goal 3 being a key focus over the past five years. We recognize that if we are to achieve any of the very ambitious goals of the SDGs by 2030, we must mobilize mass behavior change globally. Within the communications industry, we choose not to be bystanders because we understand the power and opportunity of our data, our ideas, our media channels and our creativity as a key enabler to create the necessary change.

“It is our responsibility and our privilege to do so and we are determined and committed to this endeavour. So we stand here today, reaffirming our promise to fight malaria worldwide (through MNM), pledging $5 million to engage global youth and audiences with transformational communication tools – through media space, data-driven strategy, innovation and creativity – to accelerate the achievement of our global goals eradicating malaria in this generation.

The challenge

Malaria is one of mankind’s oldest and deadliest diseases, now claiming the life of a child every minute, making it one of our oldest and deadliest enemies. The disease has affected almost every country in the world throughout history. Despite historic progress and with more countries than ever on the verge of being eliminated, the current situation is more precarious than ever. The ongoing Covid-19 pandemic, humanitarian emergencies and the emergence of widespread drug and parasite resistance mean that malaria is fighting back, progress is about to reverse and the pressure is on.

Facing a global pandemic has shown that investing in the fight against malaria, strengthening health systems and new scientific breakthroughs will make the world safer for all. Today more than ever, we must protect our gains and invest in our future.

Dentsu is working with Malaria No More UK, on ​​behalf of the global malaria community, to make a difference by using their skills, tools, partnerships and influence to inspire people to step up in the fight to end malaria for good . The overwhelming support from their media owner partners has been instrumental in raising widespread awareness across Africa to encourage people to take action.

The commitment

Originally established in 2017, dentsu is committed to expanding its ongoing partnership with the global malaria community. In 2020, ahead of the first planned Kigali Summit on Malaria and NTDs and in support of the Commonwealth’s commitment to malaria, dentsu Africa has extended its pro bono partnership with the charity Malaria No More until 2023. , which works on behalf of the global malaria community. Dentsu recognizes, as a global leader in digital media and communications, that we have the power to influence the way people think, feel and act. Dentsu Africa renews its commitment to fight to end malaria, in line with the Commonwealth Commitment and the UN SDG target to end the malaria epidemic by 2030.

Between 2020 and 2023, dentsu plans to harness the power and impact of media, strategic communications, creativity, data and technology to help advance the Zero Malaria strategy and ambition, launching impactful campaigns and driving local transformation to:

  • Donate $5 million in media resources and pro bono marketing support
  • Dedicate 10,000 volunteer hours
  • Reach 500 million people

Commitment to Community Partnership Against Malaria

Malaria No More UK is committed to leading the partnership with dentsu on behalf of the global malaria community, through the United Nations RBM Partnership to End Malaria Secretariat and a Global Steering Group made up of the AU, Bill & Melinda Gates Foundation, Alma and other key players. the partners.

As well as coordinating the global campaign, Malaria No More UK will lead Zero Malaria Campaign coalitions at national level – first launched in Kenya, and due to be launched in Zambia, Nigeria and Rwanda in the next two years.

The partnership with dentsu will be supported by Malaria No More’s UK team, who will specifically lead project management, design assistance, PR and earned media and digital.